Back to the museum - increase visitor numbers and sales through optimal use of all sales channels
- 24/11/2022 | 12:30 PM - 1:00 PM
MUTEC-Forum, Hall 2
Using concrete examples, we show how museums have made the best possible use of their capacities and were able to realise the highest possible turnover through skilful control of the sales channels. In doing so, we look at the connection of resellers in the OTA and DMO segments as well as affiliate partners and show the possibilities of controlled release of poorly utilised time slots for resellers in order to achieve the highest possible utilisation..