Solène Jimenez
Arenametrix, Vienna/Austria (Head of International Development )
Vita
Solène has been building experience in the cultural field in several countries, amongst them, Germany (Leipzig and Berlin). To her, digital tools are very much allies to cultural venues who want to reach a broader audience, but also to get a better understanding of their visitors. She joined Arenametrix in April 2021, to work on the International Development of the company across Europe, convinced that online sales & multichannel targeted communication must become key elements of any marketing strategy, especially in the cultural industry.
Contact
Arenametrix, Vienna/Austria
Le Cargo, 157 bd Macdonald
75019 Paris
France
Program Items
The digital era has also reached the museum industry. Yet, implementing new digital channels do not simply become assets overnight. Museums are facing a growing competition from other types of activities. How can you keep museums attractive, especially to young audiences keen on ultra-connected experiences and on state-of-the-art communications?