Dipl.-Des. Joerg Michel

Vita

Joerg Michel, born in 1968, studied design at the Bauhaus in Weimar. For the past 18 years, he has been running KIDS interactive in Erfurt, a company he founded which specialises in digital education and interactive knowledge transfer. A key focus of his work is the conception and development of AR and VR projects for museums and cultural venues. In 2026, he founded Wunderkammer.digital and, with Context AR, is developing a digital solution that enables museums to enhance their collections themselves with location-based AR experiences.

Contact

KIDS interactive GmbH

Managing Director

KIDS interactive GmbH
Erich-Kästner-Str. 1b
99094 Erfurt

Program Items

4:00 PM - 4:30 PM THU 05. NOVEMBER
Fewer signs, more context – retelling the stories behind the exhibits using augmented reality

How does an exhibit become an interactive experience? This talk demonstrates how museums can enhance their display cases and exhibition spaces themselves using digital information, storytelling and avatars – easy for museums to create and intuitive for visitors to use.

EXHIBITOR FORUM