Dipl.-Des. Joerg Michel

Vita

Joerg Michel, born in 1968, studied design at the Bauhaus in Weimar. For the past 18 years, he has been running KIDS interactive in Erfurt, a company he founded which specialises in digital education and interactive knowledge transfer. A key focus of his work is the conception and development of AR and VR projects for museums and cultural venues. In 2026, he founded Wunderkammer.digital and, with Context AR, is developing a digital solution that enables museums to enhance their collections themselves with location-based AR experiences.

Contact

KIDS interactive GmbH

Managing Director

KIDS interactive GmbH
Erich-Kästner-Str. 1b
99094 Erfurt

Program Items

3:30 PM - 4:00 PM THU 07. NOVEMBER
Lecture
CaspAR - The augmented reality app tour on the Caspar David Friedrich Picture Trail in Greifswald

To mark the 250th anniversary of the birth of the painter Caspar David Friedrich, KIDS interactive developed an extraordinary augmented reality app that makes it possible to experience the life and work of the world-famous painter from Greifswald in a new and exciting way with the help of state-of-the-art augmented reality technology. The heart of the "CaspAR" app is the interactive staging of the 15 stations of the existing Caspar David Friedrich picture trail in Greifswald's city center.

Dipl.-Des. Joerg Michel (KIDS interactive GmbH)
EXHIBITOR FORUM - Hall 4, G10
Details
4:00 PM - 4:30 PM THU 05. NOVEMBER
Lecture
Fewer signs, more context – retelling the stories behind the exhibits using augmented reality

How does an exhibit become an interactive experience? This talk demonstrates how museums can enhance their display cases and exhibition spaces themselves using digital information, storytelling and avatars – easy for museums to create and intuitive for visitors to use.

Dipl.-Des. Joerg Michel (KIDS interactive GmbH)
EXHIBITOR-FORUM
Details