Arenametrix is an all-in-one solution and marketing platform for museums, which help them to centralize and value their data. Thus, the museums get a 360° vision of their database and of their visitors. Through fine analysis and segmentation museums are able to better understand their visitors and to develop personalized offers and communication campaigns. The purpose is to enhance the loyalty and to build a stronger relationship with each target group. With a deeper understanding of their audience culture institutions can manage to attract and detain new groups of visitors.

Arenametrix brings its expertise and know-how as well, in order to support its customers in their work with the audience and the visitors. Together we develop relevant strategies that are adapted to your needs and specificities.