Exhibitor Details
Exhibitor Details
MUTEC
Artifacta
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05/11/2026
12:30 PM -
1:00 PM
Lecture
Do museums truly understand how visitors behave with digital guides, and what managerial decisions follow from that knowledge? This case study reports findings from a field pilot study at the Museum of Islamic Art in Jerusalem. The studies combined live observation of visitors using a storytelling app with location-based AR navigation and an AI chatbot.
EXHIBITOR FORUM
(4, G10)
Ph.D. Sergei Graguer
(Artifacta)
