Ph.D. Sergei Graguer

Vita

Dr. Sergei Graguer is a researcher and lecturer in management, innovation, and digital transformation, with more than 25 years of academic and professional experience. His research focuses on consumer behavior, technology adoption, digital accessibility, and technology-enabled service experiences. He is also a co-founder of Artifacta, a digital platform for museums and cultural institutions that combines location-based storytelling, interactive visitor guidance, and AI-supported engagement. His applied work examines how digital tools can improve visitor experience, organizational decision-making, and engagement in cultural and public-service settings.