The concept: Museums and exhibitions receive everything from a single source—from conception and production to turnkey handover and implementation. “This eliminates the need for museums to think in terms of individual trades. There are no more patchwork solutions, but rather a centralized, end-to-end process,” explains Managing Director Sören Jacobshagen.

The response to the joint booth was overwhelming: Visitor numbers confirmed that the concept works and should be pursued further. Discussions with potential clients also showed that the approach is convincing: “Many were surprised and said, ‘Oh, so you can do that too?’—that’s exactly what makes our offering so strong.”

Each of the four participating firms brings its own long-standing experience to the table, which complements one another in joint projects. The large booth, made possible by the collaboration, was a major undertaking—both technically and organizationally. But the impact was impressive: a strong presence, a clear signal to the market, and a very positive vibe.

For Sören Jacobshagen, MUTEC is unrivaled in any case: “There is currently no comparable event in our industry. Unlike in the past, we’re not just reaching an East German audience here, but museums from all over Germany. For many, MUTEC is actually the only reason to attend in person.” This is complemented by the professional program, where Jacobshagen himself gave a presentation—which received a very positive response.

The trade show also impresses from an organizational standpoint: The Leipzig exhibition grounds score points with clear logistics, smooth setup and takedown, and an overall “truly elegant” execution. For MONUMEDIA, one thing is certain: Their participation as part of the “exhibition organizers” was a complete success—and a path they intend to continue.