Designing together and for everyone – A museum becomes accessible and digital

How can a museum create access for people with different needs? Frauke Maria Petry works at the Munich museum Die Neue Sammlung – The Design Museum, where she is responsible for digital cultural education and inclusion. She provides insights into the “Design inklusiv erleben” project. Under her project leadership, a tactile station for everyone, an accessible website and an online game for schools were developed, among other things. She explains the experiences gained through these projects and how digital and analogue formats can enable participation. With the planned permanent exhibition “Design für Alle”, Die Neue Sammlung will continue along this path from December 2026. In her presentation, Frauke Maria Petry will provide insights into the implementation process and share experiences, challenges and opportunities associated with projects of this kind.

Friday, 6 November, 2:30 p.m., MUTEC Forum, Hall 4

Crowdfunding and fundraising for culture

Raising money online – surely that should work. But crowdfunding comes with a number of pitfalls. The choice of platform is already crucial, as are numerous details that, if overlooked, can quickly turn a campaign into a failure. In his seminar “Crowdfunding für die Kultur – von der Idee zur Kampagne”, Matthias Daberstiel explains what matters when planning and implementing a successful campaign. His focus is particularly on the attitude towards people who want to support culture and on how fans can become supporters.

Daberstiel has been advising non-profit organisations, including museums, foundations and cultural institutions, for almost 30 years. As the owner of Spendenagentur, he specialises in fundraising, marketing and communication and is also the publisher of Fundraising-Magazin.

Thursday, 5 November, 10:30 a.m., CCL, Lecture Room 6/7, Level +2

Computational Museology – Between machine intelligence, synthetic objects and embodied aesthetics

How is Computational Museology changing the way we engage with cultural heritage? Professor Sarah Kenderdine demonstrates how museums can use the combination of AI, data curation and immersive interfaces to create new connections between objects, knowledge systems and participatory practices. Examples such as “Narratives from the Long Tail”, which identifies narrative connections across 200,000 hours of archival material, and the “Public Portal to Anticipation” illustrate new possibilities for cultural data and co-creation. Replicas, digital surrogates and “Cultural Deep Fakes” also raise questions about authenticity, authority and the future of cultural heritage.

Kenderdine is a professor at EPFL in Switzerland, where she heads the Laboratory for Experimental Museology. She is considered a pioneer of Computational Museology and has realised more than 180 exhibitions and installations worldwide.

Friday, 6 November, 12:00 p.m., MUTEC Forum, Hall 4

You can find the full conference programme on the MUTEC website.