Kati Fritzsche

Vita

Kati Fritzsche manages the Rotkäppchen Erlebniswelt in Freyburg (Unstrut) and, together with her team, continues to develop the visitor experience centred around the Rotkäppchen brand. Her expertise encompasses exhibition design, trade fair stand construction and brand experience. In doing so, she combines spatial design with relevant content and consistently thinks from the visitors’ perspective. At the Erlebniswelt, she brings together interactive exhibitions, tastings, events, the flagship store and catering facilities. Up to 80,000 visitors come to the site every year. Fritzsche combines the company’s 170-year history with contemporary experiences for different generations.

Contact

Rotkäppchen

Program Items

1:00 PM - 1:15 PM THU 05. NOVEMBER

Lecture

Just a glass of sparkling wine away – how 170 years of history became a modern world of experiences

How can 170 years of history be transformed into a modern-day experience? We’ve reimagined the story of a historic sparkling wine producer: in an emotional, surprising way that appeals to all generations. The iconic bath as a photo opportunity shows how we combine Instagram-worthy appeal with substance. It encourages sharing without reducing the story to a mere backdrop. Our guiding principle: the courage to embrace ideas that think outside the box, even if they don’t appeal to everyone straight away. Because tradition stays alive when we keep developing it.

Kati Fritzsche (Rotkäppchen)

Pitch Area

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