Just a glass of sparkling wine away – how 170 years of history became a modern world of experiences

1:00 PM - 1:15 PM Thu, 05 Nov
Pitch Area (Hall 4, C12)

Short description

How can 170 years of history be transformed into a modern-day experience? We’ve reimagined the story of a historic sparkling wine producer: in an emotional, surprising way that appeals to all generations. The iconic bath as a photo opportunity shows how we combine Instagram-worthy appeal with substance. It encourages sharing without reducing the story to a mere backdrop. Our guiding principle: the courage to embrace ideas that think outside the box, even if they don’t appeal to everyone straight away. Because tradition stays alive when we keep developing it.

Speaker

Information about the program

  • Event Type

    Lecture

  • Language

    German

  • Translation language

    English

Event Location

Pitch Area  (Hall 4, C12)