Digital Ticketing in Practice: 5 Strategies for Greater Reach, More Guests and More Efficient Admission

Digital ticketing doesn’t stop at the online shop. Successful museums combine powerful ticketing, cash register and access control systems with smart solutions for outreach, marketing and visitor management. In this presentation, two specialist technology partners will demonstrate how API-based integration makes exactly that possible.

Using five tried-and-tested strategies, you’ll learn how museums can increase their visibility, attract new visitor groups and make better use of their capacity. Topics covered include the advantages of specialised partner solutions over traditional all-in-one approaches, the use of affiliate marketing and visitor management.

We’ll also take a look at the latest AI applications and highlight which ones actually offer added value.

A practical presentation for museums that take a holistic approach to their digital visitor journey and wish to make targeted use of the potential offered by modern technologies.