The concept is simple: museums and exhibitions receive everything from a single source – from initial planning and production through to turnkey handover and implementation. “This eliminates the need for museums to think in terms of individual trades. There are no more patchwork solutions, but rather one central, seamless process,” explains Managing Director Sören Jacobshagen.

The response to the joint stand was overwhelming. Visitor numbers confirmed that the concept works and should be pursued further. Conversations with potential clients also showed that the approach struck a chord: “Many were surprised and said, ‘Oh, you can do that as well?’ – and that is precisely what makes our offering so strong.”

Each of the four participating companies brings its own many years of experience to the table, which comes together and complements one another in joint projects. The large stand, made possible by the cooperation, was a major undertaking – both technically and organisationally. But its impact was impressive: a strong presence, a clear signal to the market and a highly positive response.

For Sören Jacobshagen, MUTEC is in a league of its own: “There is currently no comparable event in our industry. Unlike in the past, we no longer reach just an East German audience here, but museums from all across Germany. For many, MUTEC is even the only reason to come to Leipzig in person.” The trade fair is complemented by its specialist programme, in which Jacobshagen himself gave a presentation that received very positive feedback.

The organisation of the event is another strong point: the Leipzig Exhibition Centre offers clear logistics, smooth set-up and dismantling, and an overall process that Jacobshagen describes as “remarkably elegant”. For MONUMEDIA, one thing is clear: appearing as part of “Die Ausstellungsmacher” was a resounding success – and a path the company intends to continue.