museamarketing.nl – Well-Visited Museums: Five Success Factors

What distinguishes museums that consistently attract high visitor numbers from those that have yet to realise their full potential? Drawing on practical examples, Rob van Dijck explains why visitor orientation should already be considered during the exhibition planning process and which factors are crucial for inspiring people to visit museums over the long term. His presentation focuses on strategies for increasing visibility, engaging audiences effectively and building sustainable visitor development. Van Dijck is the founder of museamarketing.nl , a marketing agency specialising in museums, and has more than 20 years of professional experience. Further details will follow.

German Museums Association Talk Series – Rethinking Museum Security Together

Museums are places of encounter, learning and cultural memory. Yet their openness also makes them vulnerable.In a four-part talk series organised by the German Museums Association (Deutscher Museumsbund), experts from both the museum and security sectors will discuss how museums can identify security risks at an early stage, develop effective preventive measures and remain operational in times of crisis.

How much openness can security allow? How can effective preparedness be achieved with limited resources? What does a robust emergency plan need to include? How can reliable networks be established? Who bears responsibility? And how can security become an integral part of an entire museum organisation?mThis talk series offers fresh perspectives and practical insights into holistic security strategies that combine prevention, cooperation and crisis preparedness.