All Expectations Exceeded for MUTEC and denkmal
The international trade fair MUTEC and the 12th edition of denkmal, the historic preservation sector’s leading European trade fair, have concluded with outstanding results. 13,900 visitors made use of the opportunity to get up to speed on the latest developments and current trends at the two trade fairs. “Posting a significant increase in visitors, MUTEC saw a successful premiere as an event organised by Leipziger Messe itself,” said Markus Geisenberger, Chief Executive Officer of Leipziger Messe. “The visitor numbers of denkmal have increased as well, proving admirably that it has become the most important event for the sector across Europe. In combination, these two international trade fairs have come to take the role of a vanguard for the preservation of cultural heritage.”
With 80 exhibitors from 10 countries, MUTEC was able to register significant growth. The professional programme was also extended significantly this year. These developments were met with a lot of interest from visitors: Roughly 90 percent are planning to return and 89 percent are willing to recommend MUTEC to their peers.
The range of visitors included, to a large part, professionals from the museum sector and public institutions, as well as architects and planners, so that exhibitors got in touch with precisely the target groups they had wished to reach. The share in trade visitors from outside Germany was 19 percent. “Our stand was visited a lot, so we are very satisfied with the way things went for us here. Above all, we met with interesting customers from fields that previously had not even caught our eye as a target group. The way of selling our software exclusively online was not right for us. Direct contact with the client is what counts, and that is what we found at MUTEC. Direct feedback from clients is indispensable for a solid market presence,” said Klaus Bulle, managing director of Axiell ALM Germany.
Concept lauded by the Saxon Museum Association
The Saxon Museum Association used MUTEC for the first time as the venue for its annual training convention and came to a positive conclusion: “Cooperating with Leipziger Messe was a good move for the Saxon Museum Association. Our members reacted very warmly to how our training event was combined with a tour of the trade fair. The Saxon Museum Association would be pleased to repeat this arrangement in two years’ time,” said Joachim Breuninger, the chairman of the association.
Highlights of the exhibition and the professional programme.
The technological progress which affords new and exciting opportunities for museums and art venues was reflected by the exhibition area of MUTEC. It included new ways of improving visitor guidance and the infrastructure of museums, innovative approaches to presenting contents through media as well as museum education / didactic mediation and detailed visitor research. Archives and libraries also found interesting ideas at the international trade fair.
The numerous events of the professional programme met with great interest. The thematic block “lighting”, which was at the centre of attention on the second day in the MUTEC forum, was a particularly successful crowd-pleaser. The “LichtRAUM” embedded in the exhibition illustrated the aspects discussed in the professional programme. The thematic blocks offered on the other days, “Securing and Preserving” and “Accessibility”, were very popular as well.
Another highlight was the special show “Plaster Casting – Historic and Modern Techniques”, organised by the Gipsformerei (replica workshop) of the National Museums in Berlin, which are part of the foundation Preussischer Kulturbesitz. It had its premiere at the trade fair and offered fascinating insight into the restoration and preservation of works of art using analogue and digital processes.
The historic preservation sector’s leading European trade fair, denkmal: a place to meet for experts from Germany and abroad
denkmal took place in parallel with MUTEC. In its 12th edition, the leading European trade fair for historic monument preservation, restoration and refurbishing of old buildings became once more the most important knowledge and business hub for the whole sector. 435 exhibitors from 17 countries presented their products and services around the preservation of cultural heritage. International flair was what made the professional programme so distinctive, too. It comprised more than 150 individual events and attracted thousands of visitors.
“As a technology provider, we supply solutions for clients from the fields of historic monument preservation and museums. Based on our long years of experience, we have tailored our product development to suit these areas. This means that denkmal and MUTEC are the ideal backdrop for us to establish business contacts,” declared Christian Rinn of Ahlborn Mess- und Regelungstechnik.
“denkmal and MUTEC will continue to hone their individual profiles. The resulting synergies will benefit exhibitors and visitors alike,” added Kersten Bunke, the project director for both events. The next edition of the trade fair duo will take place from 08 to 10 November 2018.
Comments on MUTEC
Most successful MUTEC participation so far
“As a technology provider, we supply solutions for clients from the fields of historic monument preservation and museums. Based on our long years of experience, we have tailored our product development to suit these areas. This means that denkmal and MUTEC are the ideal backdrop for us to establish business contacts. MUTEC was a particular success for us. It had a high share of trade visitors and we had excellent conversations with our client base. This made our third participation in MUTEC our most successful. We look forward to returning in two years’ time.”
- Christian Rinn, engineering office Northern Bavaria, Ahlborn Mess- und Regelungstechnik
Hardly time to catch your breath
“Our wall modules with acoustic features and our video boxes were highly sought after by many interested trade visitors flocking to our stand. We hardly had time to catch our breath. A very high number of experts came from museums. We had more conversations compared with 2014, and they were far more effective.”
- Andreas Honer, consultant, MBA-Design & Display Produkt
A wholly positive experience
“This is the first time we are here, and we are highly satisfied with MUTEC 2016. This year’s trade fair is very good for us. Many interesting people – a wholly positive experience. We had previously been focussing on the British market. In the context of Brexit and its associated changes, MUTEC 2016 is of course a good opportunity to present ourselves adequately in Germany.”
- Dumitru Florea, florea d. sign (Romania)
The highlight of this year’s trade fair calendar
“We managed to establish a great number of promising new contacts at the trade fair. For us, MUTEC 2016 is definitely a highlight of this year’s European trade fair calendar in this area. Several people had recommended it to us. We were delighted by the warm welcome and the wonderful opening ceremony. Beside our satisfaction with how the event went for us, our contact persons displayed a degree of friendliness, commitment and professional demeanour that has impressed us immensely.
- Dr. Barabara Weber-Dellacroce, senior consultant, Tuomi S.A. (Luxembourg)
Interesting clients and new target groups
“Our stand was visited a lot, so we are very satisfied with the way things went for us here. Above all, we met with interesting customers from fields that previously had not even caught our eye as a target group. The way of selling our software exclusively online was not right for us. Direct contact with the client is what counts. And that exactly is what we find at MUTEC. Direct feedback from clients is indispensable for a solid market presence.”
- Klaus Bulle, managing director, Axiell ALM Germany
Sustainable increase in publicity
“Thanks to the international appeal of the trade fair, we were able to make some contacts to Germany, but also connect with Poland, Switzerland and Latvia. We thus managed to sustainably strengthen our publicity within the art world.”
- Norin Trobradovic, sales engineer, and Prof Dr. Jaap J Boon, art historian, Hirox Europe (France)
An all-around success
“We have generated a lot of interest at MUTEC 2016 and were able to make many interesting new contacts, despite the fact that this was our first time here. MUTEC 2016 was an all-around success for us.”
- Gunnar Bloss, authorised officer, Werk5
Further training and seminars were well-received
“The further training and seminars of our Pausanio Akademie at this year’s MUTEC were very well received and accepted, despite the fact that combining a trade fair with a training event is a bit unconventional. We have reached the right audience and had valuable follow-up discussions at our trade fair stand, supplying potential clients with further information on our solutions.”
- Prof. Dr. Holger Simon, managing associate, Pausanio GmbH & Co. KG
Mr Felix Wisotzki
Phone: +49 (0)3 41 / 678 65 34
Fax: +49 (0)3 41 / 678 16 65 34