Press Release June 2010
MUTEC 2010 – Museums and the digital challenge
The MUTEC – International Trade Fair for Museum and Exhibition Technology will be held parallel to denkmal – European Trade Fair for Conservation, Restoration and Old Building Renovation in Leipzig from 18th to 20th November. Its central topics will be Museum Architecture, Fittings and Scenography, Multimedia, Visitor Service, Data Management, Archiving and many more.The show also focuses on the digital challenge. Numerous meetings and conventions proved: The topic is highly explosive and affects not only conventional industries but also politics, the media and the cultural sector.
The Digital Century makes museums face new challenges but it also offers new chances. Mulitmedia-based techniques increase the attractiveness of a visit to a museum and can quickly and smoothly provide background information. Immersive installations and 3D-systems can create a unique experience for the visitor. The new techniques impart knowledge by interactive information portals, make use of the possibility to attract and retain visitors through social networks such as facebook or twitter and build up virtual worlds and augmented realities for the generation Web 2.0 and the digital natives – the visitors to the museum of the future.
How can museums prepare for the digital society? Which possibilities are there, and which actions and initiatives are required not only to survive the competition of the internet, but to make use of own resources and treasures? Which investments offer a sustainable solution? How do other institutions deal with these challenges and how can museums benefit from the possibilities of mobile marketing? Which part can museums play in this “new” world? The ancillary program of the MUTEC with the topic “Museums and Digital Life” will deal with these questions and show possible trends with the help of best practice examples.
Press contact:
Angelika Albrecht
angelika.albrecht@albrechtexpo.de
Bettina Wagner
bettina.wagner@albrechtexpo.de
Tel: +49 – 89 – 27294820
www.mutec.de
Angelika Albrecht
angelika.albrecht@albrechtexpo.de
Bettina Wagner
bettina.wagner@albrechtexpo.de
Tel: +49 – 89 – 27294820
www.mutec.de
Press Release as pdf-document for download (139 KB)
back
